Toward a privacy model for social networking services

Toward a privacy model for social networking services Users’ willingness to engage in sharing personal identifiable information (PII) via social networkingservices (SNS) is impacted by a set of formative factors that structure the personal value system. In this study, we argue that the strength of this impact is moderated by a number of episodic factors that develop prior to the actual use of the SNS. A causal model that explains the relationships between the constructs is proposed.